New Belgium Brewery - Beer Club Happy Hour Week 7

Finally, after weeks of non-relenting torrential downpours, the sun once again is shining in the Holy City. In our town that boasts one of the Southeast's highest bike-friendly rates, it's little surprise that not long after the flood waters had ebbed, bikers had taken back to the streets.  Consequently, pedestrians were again scrambling and drivers scratching their heads as bikers wove through tightly packed sidewalks and up King in the wrong direction.

I digress because this is a post neither advocating improvements to existing bike lanes or construction of new bike lines across the Ashley River along Highway 17 (although I wouldn't argue against them). I'm writing to talk about the inevitable marriage of the Mellow Mushroom Beer Club Happy Hour series and the prominent brewery from Fort Collins, CO, New Belgium.

Not only does the brewery's label (a rendition of its famous Fat Tire label) feature a fixed gear, fat tire bike, recognizable to anyone who's ever spent 5 minutes in Charleston, but the brewery's history and core beliefs mirror that of Mellow Mushroom both here in Charleston and across the country.

One of our lucky customers won this in 2011. Mellow Mushroom and New Belgium are a great team in Charleston. 

Both companies started with a singular vision: to create an exceptional product using the freshest ingredients and to deliver an outstanding experience to each and every customer. From humble beginnings, both reach people across the country and have grown to not only be a recognizable brand but moreover, to be a symbol of consistent excellence in quality.





About this Week's Happy Hour

The shenanigans will get underway promptly at 6PM, and as previous events have foreshadowed, if you want to taste the most select growlers brought by the New Belgium Reps, be sure to arrive early. The event is for beer club members, anyone working on their 100 beers, and guests of beer club members who would like to sign up to begin their quest of becoming a 100 beer club member.

Any existing beer club member that elects to drag a friend along to join the beer club will be endowed the high reward of a free Fat Tire Amber Ale. Throughout the event, guests will be entitled to the ridiculously low fare of $3 to procure these Belgian Style Amber delight, and will also be able to guzzle down at least one other specialty beer from the brewery.

More About New Belgium

New Belgium is the nation's 3rd largest Craft Brewery and the 7th largest overall. While their accolades are as diverse as is their beer selection, some of the most notable of recent are Best Green Brewery (2009), #1 Top Brewery Tours (2011), #5 Best Places to Work (2011), Top 25 Most Audacious Companies (2012) -- and that doesn't even begin to take into account the 90+ awards they've earned for their beers in the past 21 years.

More Info

Want to know more information about upcoming Beer Club Events? Be sure to sign up here. You'll be one of the privileged few to receive all the latest on goings in one of Charlestons most storied social drinking society.  See you tomorrow at Mellow Mushroom Avondale.

Remember to use #mmbeerclub when checking in, tagging photos, or tweeting from the event for your chance to win Mellow cash and prizes. 

Lagunitas Brewery - Beer Club Week 6 Happy Hour

Like many Charlestonians, I welcomed the onset of this week: the return to normalcy and sobriety that Monday ushered in and the much needed reprieve from the onerous task of turning last week into a five day bender. After days of binging, I began to contemplate whether the explosions I heard were my neighbor's contraband M80's or, in fact, simply sounds manifested by my own inebriated consciousness.  Luckily, when the flood waters of both Charleston and my mind receded, there were neither remnants of beach riots on Folly nor clues to suggest my own nefarious behavior to place any regret upon the weekend.

All 100 Beer Club Members

Alas, Monday, as it always has a habit of doing, has yielded its threat of week long sobriety to the whispers of the coming weekend and the indulgences that this town has to offer.  While we won't be brandishing sparklers like these lucky Mellow patrons last week (right) or sporting every stitch of Americana Walmart sells, we will be celebrating the definition of the American Dream. Our nation is built not by paper pushers and yes men but by dreamers and risk takers. It is not the multinational conglomerate that preserves our economic superiority but the little guy, the entrepreneur, and the small business owner. Nowhere is this risk taking mentality more prevalent now than in the Craft Beer and Craft Spirit industry.

As such, we will continue celebrating the great American craft beer industry this Thursday, July 11 by featuring Lagunitas Brewery at Mellow Mushroom Avondale at 19 Magnolia Road.

More About The Happy Hour

The shenanigans will get underway promptly at 6PM, and as previous events have foreshadowed, if you want to taste the most select growlers brought by the Lagunitas Reps, be sure to arrive early. The event is for beer club members, anyone working on their 100 beers, and guests of beer club members who would like to sign up to begin their quest of becoming a 100 beer club member.

Any existing beer club member that elects to drag a friend along to join the beer club will be endowed the high reward of a free Lagunitas IPA. Throughout the event, guests will be entitled to the ridiculously low fare of $3 to procure the IPA "made with 43 different hops and 65 various malts" and championed by Lagunitas as their flagship beer.


More About Lagunitas Brewery

Started in 1993 in Lagunitas, CA, it quickly outgrew its initial residence, relocating to Petaluma, CA in 1994 and expanding to open a second location in Chicago, IL in 2012. Lagunitas is known for its well crafted beers and for its witty descriptions that you can find on each beer's label. Think I'm joking? Check out a snippet from this week's featured beer, "Thanks for choosing to spend the next few minutes with this special homicidally hoppy ale. Savor the moment as the raging hop character engages the Imperial Qualities of the Malt Foundation in mortal combat on the battlefield of your palate!"

Want to know more information about upcoming Beer Club Events? Be sure to sign up here. You'll be one of the privileged few to receive all the latest on goings in one of Charlestons most storied social drinking society.  See you tomorrow at Mellow Mushroom Avondale.

Remember to use #mmbeerclub when checking in, tagging photos, or tweeting from the event for your chance to win Mellow cash and prizes.