Wednesday, July 10, 2013

Lagunitas Brewery - Beer Club Week 6 Happy Hour

Like many Charlestonians, I welcomed the onset of this week: the return to normalcy and sobriety that Monday ushered in and the much needed reprieve from the onerous task of turning last week into a five day bender. After days of binging, I began to contemplate whether the explosions I heard were my neighbor's contraband M80's or, in fact, simply sounds manifested by my own inebriated consciousness.  Luckily, when the flood waters of both Charleston and my mind receded, there were neither remnants of beach riots on Folly nor clues to suggest my own nefarious behavior to place any regret upon the weekend.

All 100 Beer Club Members
Alas, Monday, as it always has a habit of doing, has yielded its threat of week long sobriety to the whispers of the coming weekend and the indulgences that this town has to offer.  While we won't be brandishing sparklers like these lucky Mellow patrons last week (right) or sporting every stitch of Americana Walmart sells, we will be celebrating the definition of the American Dream. Our nation is built not by paper pushers and yes men but by dreamers and risk takers. It is not the multinational conglomerate that preserves our economic superiority but the little guy, the entrepreneur, and the small business owner. Nowhere is this risk taking mentality more prevalent now than in the Craft Beer and Craft Spirit industry.

As such, we will continue celebrating the great American craft beer industry this Thursday, July 11 by featuring Lagunitas Brewery at Mellow Mushroom Avondale at 19 Magnolia Road.

More About The Happy Hour

The shenanigans will get underway promptly at 6PM, and as previous events have foreshadowed, if you want to taste the most select growlers brought by the Lagunitas Reps, be sure to arrive early. The event is for beer club members, anyone working on their 100 beers, and guests of beer club members who would like to sign up to begin their quest of becoming a 100 beer club member.

Any existing beer club member that elects to drag a friend along to join the beer club will be endowed the high reward of a free Lagunitas IPA. Throughout the event, guests will be entitled to the ridiculously low fare of $3 to procure the IPA "made with 43 different hops and 65 various malts" and championed by Lagunitas as their flagship beer.


More About Lagunitas Brewery

Started in 1993 in Lagunitas, CA, it quickly outgrew its initial residence, relocating to Petaluma, CA in 1994 and expanding to open a second location in Chicago, IL in 2012. Lagunitas is known for its well crafted beers and for its witty descriptions that you can find on each beer's label. Think I'm joking? Check out a snippet from this week's featured beer, "Thanks for choosing to spend the next few minutes with this special homicidally hoppy ale. Savor the moment as the raging hop character engages the Imperial Qualities of the Malt Foundation in mortal combat on the battlefield of your palate!"

Want to know more information about upcoming Beer Club Events? Be sure to sign up here. You'll be one of the privileged few to receive all the latest on goings in one of Charlestons most storied social drinking society.  See you tomorrow at Mellow Mushroom Avondale.

Remember to use #mmbeerclub when checking in, tagging photos, or tweeting from the event for your chance to win Mellow cash and prizes. 

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